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What is Branding?
Branding is more than just a photo or a logo, its a complete
design scheme designed to give a company, product or person an
living and breathing identity throughout all the various print
and web collateral used to contact and make an impression on the
target market. Branding for a company works EXACTLY like
"looks" does for people in real life - it can attract or repel.
We might say "don't judge a
book by it's cover," but that's only because that's what we
do!
As people, there isn't much we can do about our looks, but as a
company, the sky is the limit! We can project whatever
emotion or message we want and we can create an idea of who and
what we are before a potential consumer ever experiences us in
person.
Not
only can we project the level of where we want to be at, or
where we want the potential consumer to perceive us at (instead
of where we are really), but with a central company branding
look, we can make all of our print marketing, advertising,
professional materials and website ALL TIE TOGETHER to form ONE
IMAGE.
That
way, wherever or however consumers spot us, our image grows in
their minds... they begin to think they "see us everywhere."
It's an illusion caused by continuity and it separates us from
the competition and is a distinct advantage where our
competitors are slow on this uptake (Realtors...hello).
I can
go on for pages and pages why this is so tremendously important
for the average small business, but in all truth - if you're not
sold on it before you come here, you are probably going to keep
digging with a shovel and telling yourself "I will get the
backhoe when I can afford it." So without further adieu,
allow me to share my prices with you. |